Using WordPress ‘enter_title_here’ PHP filter

The enter_title_here WordPress PHP filter allows you to modify the default placeholder text of the title field in the WordPress editor.


add_filter('enter_title_here', 'custom_title_placeholder', 10, 2);

function custom_title_placeholder($text, $post) {
    // your custom code here
    return $text;

Output: Modified title field placeholder text.


  • $text (string): Placeholder text. Default ‘Add title’.
  • $post (WP_Post): Post object.

More information

See WordPress Developer Resources: enter_title_here


Custom title placeholder for ‘page’ post type

Change the title placeholder for pages.

add_filter('enter_title_here', 'custom_page_title_placeholder', 10, 2);

function custom_page_title_placeholder($text, $post) {
    if ('page' == $post->post_type) {
        $text = 'Enter page title';
    return $text;

Output: “Enter page title” for pages.

Custom title placeholder for a custom post type

Change the title placeholder for a custom post type ‘recipes’.

add_filter('enter_title_here', 'custom_recipe_title_placeholder', 10, 2);

function custom_recipe_title_placeholder($text, $post) {
    if ('recipes' == $post->post_type) {
        $text = 'Enter recipe name';
    return $text;

Output: “Enter recipe name” for recipes.

Different placeholders for multiple post types

Customize title placeholders for multiple post types.

add_filter('enter_title_here', 'custom_multiple_post_type_title_placeholder', 10, 2);

function custom_multiple_post_type_title_placeholder($text, $post) {
    if ('post' == $post->post_type) {
        $text = 'Enter blog post title';
    } elseif ('products' == $post->post_type) {
        $text = 'Enter product name';
    return $text;

Output: “Enter blog post title” for posts, “Enter product name” for products.

Title placeholder based on post format

Change the title placeholder based on the post format.

add_filter('enter_title_here', 'custom_post_format_title_placeholder', 10, 2);

function custom_post_format_title_placeholder($text, $post) {
    $post_format = get_post_format($post->ID);

    if ('video' == $post_format) {
        $text = 'Enter video post title';
    } elseif ('gallery' == $post_format) {
        $text = 'Enter gallery post title';
    return $text;

Output: “Enter video post title” for video posts, “Enter gallery post title” for gallery posts.

Title placeholder for specific category

Change the title placeholder for posts in the ‘News’ category.

add_filter('enter_title_here', 'custom_news_category_title_placeholder', 10, 2);

function custom_news_category_title_placeholder($text, $post) {
    $news_category = get_category_by_slug('news');

    if (has_category($news_category->term_id, $post)) {
        $text = 'Enter news article title';
    return $text;

Output: “Enter news article title” for posts in the ‘News’ category.