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User experience

Why are recipe websites so hard to use?

Looking for a good recipe for banana pancakes shouldn’t be this difficult. A Google search for “banana pancake recipe” gives a whopping 52 million results – with some great results…

Why UX is more important than SEO

Google rewards good Search Engine Optimisation (SEO) by bringing users to your website - but what about the User Experience (UX) when they get there. There's an obsessive focus on…