Using Gravity Forms ‘gform_zohocrm_record’ PHP filter

The gform_zohocrm_record filter allows you to modify the record arguments before they are sent to Zoho CRM.


To apply the filter to all feeds:

add_filter('gform_zohocrm_record', 'your_function_name', 10, 4);

To target feeds for a specific form, append the form ID to the filter name:

add_filter('gform_zohocrm_record_4', 'your_function_name', 10, 4);


  • $record (array): The record argument.
  • $module (string): The module.
  • $feed (Feed Object): The feed currently being processed.
  • $entry (Entry Object): The entry currently being processed.
  • $form (Form Object): The form currently being processed.

More information

See Gravity Forms Docs: gform_zohocrm_record


Set Lead Assignment Rules ID (lar_id)

Modify the record to set the Lead Assignment Rules ID (lar_id) for an entry before it is sent to Zoho CRM. Update the snippet with your form ID number, feed name, and value for lar_id.

// Replace 33 with your form ID.
add_filter('gform_zohocrm_record_33', 'my_gform_zohocrm_record', 10, 5);

function my_gform_zohocrm_record($record, $module, $feed, $entry, $form) {
    $feed_name = rgars($feed, 'meta/feedName');

    // Replace 'Your Feed Name Here' with the name of the Zoho CRM feed.
    if ($module === 'Leads' && $feed_name === 'Your Feed Name Here') {
        // Replace with your own lar_id.
        $record = array_merge(array('lar_id' => '123213'), $record);

    return $record;